A growing collection of essays, observations, and breakdowns on storytelling, positioning, and the upstream work most marketers refuse to do.
On the disease most marketers are still trying to cure with the wrong medicine. The full argument the homepage is condensed from.
Read the manifesto→One new piece per month, each one extending a specific claim, naming a specific pattern, or breaking down a specific case from twenty-four years of seeing what works and what does not. The library will grow in public, deliberately and slowly, because the writing is part of the practice.
On the disease most marketers are still trying to cure with the wrong medicine.
The next piece arrives in June. Subscribe at monaboulsi.com to read it first.
The library compounds one essay at a time.
One essay per month. The work is part of the practice. The library will not be filled with filler.
The library exists to argue the thesis. The consulting exists to apply it. If the writing has resonated and you suspect the work is what your business needs, the next step is a paid Strategy Session. Seventy-five minutes of real diagnostic work on your actual business.